SUVs Suck

Oh, I SO want a new Mini Cooper now!
Big and Bad is a damn good read.

Toyota's top marketing executive in the United States, Bradsher writes, loves to tell the story of how at a focus group in Los Angeles "an elegant woman in the group said that she needed her full-sized Lexus LX 470 to drive up over the curb and onto lawns to park at large parties in Beverly Hills." One of Ford's senior marketing executives was even blunter: "The only time those S.U.V.s are going to be off-road is when they miss the driveway at 3 a.m."

What an absolutely necessary vehicle! Every moron with zero driving skills and even less common sense should have one!

The truth, underneath all the rationalizations, seemed to be that S.U.V. buyers thought of big, heavy vehicles as safe: they found comfort in being surrounded by so much rubber and steel. To the engineers, of course, that didn't make any sense, either: if consumers really wanted something that was big and heavy and comforting, they ought to buy minivans, since minivans, with their unit-body construction, do much better in accidents than S.U.V.s. (In a thirty-five-m.p.h. crash test, for instance, the driver of a Cadillac Escalade--the G.M. counterpart to the Lincoln Navigator--has a sixteen-per-cent chance of a life-threatening head injury, a twenty-per-cent chance of a life-threatening chest injury, and a thirty-five-per-cent chance of a leg injury. The same numbers in a Ford Windstar minivan--a vehicle engineered from the ground up, as opposed to simply being bolted onto a pickup-truck frame--are, respectively, two per cent, four per cent, and one per cent.)

So...in a nutshell, not only are these behemoth gas-guzzlers deadly to anyone on the road in a vehicle smaller than a Sherman tank, they're more deadly to their passengers as well. Hmm...so much for big and safe!